Identity Program
Wurld Media
Saratoga Springs NY

Wurldmedia management sought a new identity that would reflect who they are: a young, smart, fast-growing progressive software development and digital media-sharing group that is also warm and approachable. Spagnola & Associates' inventive solution was to create an abstract 'W' icon from a series of carefully placed blocks to symbolize open arms. With rounded corners to soften the edges, the whole effect projects a welcoming image, inviting the viewer into the company.

The video blue corporate color appears intense and light on the computer screen. Spagnola & Associates also developed identity and collateral marketing materials including stationery and presentation books.